Santa Claus and his Northern Elves. We all heard the stories before, of how the nice and good kids get presents from Santa and the bad and naughty one doesn’t. And that on christmas eve he would come down the chimney and lay out carefully chosen presents for the nice children. But how does Santa fare in the modern world? With authors like Richard Dawkins and ‘The Magic of Reality’ which seeks to present a realistic and scientific view of the world in its splendid form, myths and childhood fantasies seems to be ‘poisoning’ children’s mind by putting them into their respective society generated gender roles. But the question is, are we not then creating a whole new kind of archetypes to take over the old ones?